Branding
The brand is the starting point, the groundwork sustaining the corporate identity. It allows the company and its products to be recognized as reliable. This is why it requires special care and a deep analysis of the company’s values and goals as well as the market context. Once the core message has been determined and the desired tone of voice established, we proceed to create the brand name, the visual image to be declined in all the institutional and promotional materials, the payoff.