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Tullio coatings
Tullio, wall coatings at their best
China | Internationalization | Digital strategy | Website
With Tullio Coating, an Italian company of high-quality coatings for walls, we’re proud to have established long-lasting cooperation.
With them, we planned a multi-tool strategy operating throughout different platforms to ensure the spread of brand awareness in China, especially among professionals. When working in a B2B sector, actually, to know the local market and the consumers’ trends is not enough. A deep knowledge of both the technical aspects and the market background is needed to plan an hyper-focused communication strategy. This must consider not only the professionals’ needs, but also the economic and industrial diversity between geographical regions.
This is the strategy we followed to design and create Tullio Coatings’ new website for its Chinese audience, paying attention to the aesthetics – especially important for a company in this field – as well as to the technical aspects.
One of the latest activities we’ve been working at with Tullio, instead, is the study and design of a top-end catalogue dedicated to professionals. Catalogues are a powerful tool when dealing with B2B: they must include all the useful technical information, as well as a clear-cut structure and photos of the highest quality to convey the product’s texture, tones and quality with the highest precision and fidelity possible.
According to the client’s goals, target and budget, the different communication tools must be planned to start from the mood board and the planning of the photos and renderings. To do that, we always work side by side with the clients, to be sure we meet their needs, and we build up the best team of experienced professionals, that include graphic designers, architects and photographers.
