Living
Fiam italia
Master of artistic glass furniture
China | Internationalization | Export Strategy | Digital strategy | Website
Interior design meets art in the work of FIAM, the Italian well-renowned glass furniture producer that dates back to 1973, born from the passion and expertise in the art of glass design of Vittorio Livi.
Such a long, top-end work needs an adequate display, both structured and informational on the one hand, and visually refined and delicate to live up to the aesthetic quality of the products themselves. The new website design, in fact, needed to reflect the elegance and top-level production process that lead to the creation of FIAM’s pieces of furniture, and art, that are exposed in 25 museums around the world.
For this reason, Yixing Design | Pleiadi International opted for the clear, elegant showcase of the Italian version of the web site to condense the company’s qualities in there. We then propose the final structure and design for the renewed website. The result is a balance between the heritage section dedicated to the company’s history and the relevance of its beautifully designed and carefully produced furniture items.
The project allowed us to apply our background in website design in China, thanks to our sensitivity in understanding the clients’ needs and to our wide expertise in the interior design and furniture industry. The strength of our professional Italian-Chinese team ensured the gain of the communication goals of the Italian company towards on the Chinese market.
