Food & beverage
Divite
An e-commerce for Italian wine
Internationalization | Export Strategy | Branding | Brand Strategy | Brand Identity | Digital strategy | Ecommerce
The wine sells exceptionally well online, on the condition that e-commerce platforms are prepared to educate consumers in markets where wine is not a traditional beverage. DiVite aims to address all the uncertainties that novice buyers might experience when exploring the world of Italian wine, with particular emphasis on natural wines.
The start-up Dolcevite relied on us for its renovation that resulted in the new brand DiVite and the launch of the same-named e-commerce website.
We were delighted to collaborate in developing the DiVite e-commerce platform, which empowers buyers to explore comprehensive information about wines, grape varieties, producers, food pairings, and numerous other wine-related insights. The platform is incredibly user-friendly, with a meticulously designed interface that is intuitive, transparent, and visually engaging. Coupled with the new brand identity, these features are progressively encouraging more customers to deepen their wine knowledge and make precisely tailored purchases that perfectly match their individual preferences and requirements.
The DiVite e-commerce platform additionally benefits from strategic Google localization and targeted SEO keyword optimization. Moreover, it strategically targets the two most dynamic consumer segments in the wine industry: Millennials and women. Precisely for this reason, we meticulously developed a specialized storytelling approach and distinctive tone of voice that culminate in an optimal communication strategy. We consistently apply this comprehensive approach when collaborating with clients in specialized F&B sectors, with a keen focus on the unique characteristics of the specific local market their strategy aims to penetrate. Having deep roots in the Chinese market and leveraging our dedicated team of experts based in Shanghai, we possess an intimate understanding of the distinctive market dynamics, consumer needs, and preferences, enabling us to craft highly effective communication strategies tailored to this complex market.
