Food & beverage
Compagnia Lattiero Casearia
Milk-based products from Italy to China.
China | Internationalization | Export Strategy | Digital strategy | Website
Compagnia Lattiero Casearia is a well-established Italian company in the dairy supply sector. It manufactures and delivers high-quality milk-based products, essential for the F&B industry, from bakery to ice-cream producers.
To effectively engage its potential Chinese clientele, CLC recognized the imperative to completely reimagine its digital communication approach.
Simply translating content is inadequate; instead, a specialized strategy is essential—one that deeply understands and integrates local cultural contexts, visual sensibilities, and market-specific requirements.
For this reason, CLC relied on Yixing Design Pleiadi International to design and enhance its Chinese website, knowing our expertise in this sector and our deep knowledge of the local market.
First of all we identified the strengths and weaknesses of CLC online presence’s and we designed and developed the new website on that basis; we built its style taking Chinese preferences into account, and highlighting the products which meet the most Chinese market’s demand for high-quality frozen products which maintain their taste and characteristics even after a long journey.
A local taste-oriented graphics and functionality are the new website’s characteristics, that we managed developing thanks to our mixed.
