Bonfiglioli

Bonfiglioli, leader in gearboxes and industrial production, has always embodied excellence and innovation in all application sectors. The company has decided to undertake an important evolution to embrace the challenges and opportunities of the wind sector, now integrated synergistically with e-mobility. In this dynamic and stimulating context Bonfiglioli turned to Pleiadi to review and reinvent its brand and communication style.

First of all, Pleaidi International took into account the client's needs and aspirations, starting with a detailed analysis of the brand sign. Then we identified areas for improvement and growth opportunities, thanks to targeted audits and to the collection of emotional and numerical data expressed by the internal team. Finally the Bonfiglioli brand became a vivid and authentic manifestation of its leadership and commitment to innovation.

The new identity of the Bonfiglioli group reflects its history and its constant commitment to excellence. The company keeps going on development and expansion and in order to offer advanced and cutting-edge solutions it continues to work on new strategies and initiatives both nationally and internationally.